Omnichannel Marketing Automation Technology

That opens up the benefits of time saved and always-prompt responses to your whole team, even if they’re not already familiar and comfortable with automation tools. You can set up basic automation rules that trigger a specific campaign, without having to go through complex workflows and settings. The visual editor is easy for anyone to use, even if you have zero experience with marketing automation. Moosend is an excellent—though understated—email marketing solution.
Leverage users’ shopping patterns and trigger campaigns when they enter a data-driven segment or perform a specific event in your app or on your site. Benchmark Email might be a good fit for you if you’re looking for a basic email automation system. There are a lot of people who don’t want to deal with technicalities and issues that require expertise in this field. For this reason, it has a user-friendly interface and great customer support. ActiveCampaign’s robust and adaptable marketing automation capabilities are its strongest suit. It also has one of the most acceptable market ratings for delivery.
Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences. Suddenly those hundreds of thousands of micro-marketing touchpoints every day make a huge difference to your bottom line. But you absolutely need to know what will move the needle on your lead’s decision-making process. What if Marketing Automation could send a message to a prospect only when they visit a certain webpage, click a specific link, or push a certain button? You can send them the information they’re looking for only when they want it.
Ultimately, the best marketing automation software for you will depend on your specific needs. They have a great segmentation tool that helps you target your customers with the right products and campaigns. Their drag-and-drop email builder is also a standout feature since it’s great for beginners or those of you who don’t know how to code but want to make a beautiful email. Align marketing and sales goals and improve collaboration by quickly converting leads into customers. Manage, track and analyze all marketing campaigns — including email, direct mail, events and multi-channel campaigns — in a single application.
Also, it allows you to target messages to your customers and integrate it with your mobile app or website to provide real-time stats. This is why your chosen marketing automation tool must provide prompt and excellent customer assistance. Check to see whether their business hours don’t conflict with yours and if they provide support through various channels, such as phone, email, support tickets, etc. The customer assistance offered by the service provider is another important consideration.
That’s exactly the place where you need a marketing automation tool for your company. 59% of B2B marketing professionals in the US think actionable analytics and reporting is the most important feature when choosing marketing automation software. 39% of marketers say their marketing automation solution is somewhat integrated with their technology stack.
Create newsletter, events, drip email and social media marketing campaigns customized to your goals. In general, the three components below form the basis of marketing automation. Every activity that occurs, as well as the tools used throughout an automated marketing process, is directly or indirectly connected to these components. Gradual integration of marketing automation also makes it easier to measure the success of your automation strategy at every level.